Have a purpose, lay a solid foundation, think about the future, and prioritize customers. 

Never underestimate how much money you need to start, how long it will before you turn a profit or how hard you will have to work. 


1. Work toward a higher purpose.

2. Build a strong foundation.

3. Assemble an advisory board

4. Learn the business.

5. Create a culture that aligns with your brand.

6. Look to the future

7. Prioritize the customer experience. 

8. Take risks and accept your mistakes.